There are many use cases for consolidating and transforming email tracking data in Salesforce Marketing Cloud, and they are usually related to a requirement for sending the tracking data in a given format to external systems, such as databases and data warehouses. We will use Salesforce Marketing Cloud’s Data Views to get all the details of the email job, opens, clicks, bounces and unsubscribes, as well as subscriber details.
Create a target Data Extension
Before we start with the query, let’s first create a target Data Extension to hold the results. The Data Extension should have the following columns and it shouldn’t have any primary keys. It also doesn’t need to be sendable or testable.
Joining data from Data Views
When working with data from Data Views in SQL, it’s important to correctly join the data from the different tables. Even though the diagram below shows that common columns that can be used for joining data are
JobID, you should in fact join on more than those two columns to get correct results from your queries.
This is especially important for Journey Builder sends, where every email that is sent out individually will have a different
BatchID value assigned, so in case the same person enters the same journey multiple times and gets the same email more than once, you could potentially end up with incorrect tracking data if you only join on
The most reliable way to join tracking data from Data Views is to actually use all the common column names that are present in the _Sent, _Open, _Click, _Bounce and _Unsubscribe tables, just like in the example below, where we are joining data on
Getting the total number of opens and clicks
In our query, we will add a couple of subqueries which will allow us to get the total number of opens, clicks and URLs clicked per subscriber per email send. Below are the details of the three subqueries.
Total number of opens:
Total number of clicks:
Total number of URLs clicked:
SQL to consolidate tracking data
For our final query, we will combine the data from all Data Views mentioned above with the three subqueries and we will add one more additional join with the _ListSubscribers Data View to be able to display the email addresses of subscribers. If you’re running this query in a Child BU, make sure to use
ent._ListSubscribers instead of
You can now automate this query in Automation Studio and create a recurring export of the results and send them to the FTP for consumption by external systems.
Leave a comment below or email me at email@example.com.