I couldn't resist the hype surrounding ChatGPT, so I've decided to jump in on the trend and see how it could be used by marketers in Salesforce Marketing Cloud. ChatGPT claims that some of the common use cases for generative AI in email marketing are: Personalization: ChatGPT can be trained on customer data, such as …
One-Time Passwords (OTPs) are unique codes that are generated for one-time use and are widely used in various industries to verify a user's identity. Usual OTP use cases include two-factor authentication (2FA) and password resets, but OTPs can also be used in marketing to verify a subscriber's email address upon, for example, newsletter signup, event …
Continue reading OPT (One-Time Password) flow using Triggered Sends and CloudPages
The Marketing Cloud Winter ’23 Release, which occurs from 5th October through 28th October 2022, comes with two brand new Data Views, designed to improve the efficiency and success rate of your Automation Studio automations. The new Data Views, _AutomationInstance and _AutomationActivityInstance, allow reviewing automation health to identify points of failure and determine the cause of …
Continue reading New Automation Studio Data Views and Updated Data Views visualization
A lot of advanced use cases related to building dynamic, highly personalised CloudPages in Salesforce Marketing Cloud require developers to jump between using AMPscript, Server-Side JavaScript and Client-Side JavaScript on one page. This can be a challange, as both AMPscript and Server-Side JavaScript are server-side languages and they are processed on a web server, while …
Starting February 21st 2023, Salesforce Marketing Cloud will stop processing nested AMPscript within email subject lines. The change comes as a result of Salesforce's efforts to provide more efficient and secure processing of customer data. With this change, the subject line will treat any nested AMPscript as content — similar to how AMPScript is processed …
Continue reading Upcoming Changes to AMPscript Processing in Marketing Cloud Email Subject Lines
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