Using the Wait Until API Event Activity in Journey Builder

The Wait Until API Event Activity is a new Journey Builder activity released as part of the April 2021 Salesforce Marketing Cloud Release. It allows you to create a real-time experience for contacts by allowing an external event to trigger an action mid-journey. You can add the Wait Until API Event activity at any point …

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Consolidate tracking data using SQL

There are many use cases for consolidating and transforming email tracking data in Salesforce Marketing Cloud, and they are usually related to a requirement for sending the tracking data in a given format to external systems, such as databases and data warehouses. We will use Salesforce Marketing Cloud's Data Views to get all the details …

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Updated Data Views visualization

It's been one and a half years since the original article about Data Views has been published and since then, it's become the most viewed article on sfmarketing.cloud. I've received many questions and comments about it over time, and have decided it's high time to update the Data Views visualization. Here's what has been revised: …

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Add multiple contacts to a Journey in one batch using REST API

Firing an Entry Event is great for injecting single contacts into a Salesforce Marketing Cloud journey from external systems or websites - but what if you need to inject contacts to a journey in bulk? After reading a recent question on Salesforce Stack exchange, I found myself playing with the unofficial REST endpoint /interaction-experimental/v1/batchcontactevents, which …

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Working with Salesforce Multi-Select Picklists in AMPscript

Custom Multi-Select Picklists in Sales/Service Cloud allow users to select one or more values from a predefined list: When a user picks more than one value, the selected values show in a field separated by a semicolons: The values will be in the same, semicolon-delimited format, if you synchronize the picklist field into Marketing Cloud …

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Troubleshooting Marketing Cloud Connect Business Unit mapping

This quick tutorial will come in hand for anyone who is making changes to their Marketing Cloud Connect and Business Unit setup. Whether you're trying to remove Business Unit access for an existing Salesforce Marketing Cloud API user or you're disconnecting your current connection and replacing it with a brand new one, it's possible that …

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Customize your Marketing Cloud account with your company’s branding

Marketing Cloud's Brand Builder lets you easily change the color scheme of your Marketing Cloud account based on the colors of your company's logo. The updated color scheme will be visible to both your users and your subscribers. Once you upload a file with the logo (it needs to be a *.JPG or *.GIF and …

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Manage Contacts and Leads in Marketing Cloud Journeys directly from your Salesforce org

This week Salesforce Labs has released a Lightning Component which, no doubt, will make the life easier for anyone working with Journey Builder and Marketing Cloud Connect. If you have multiple Journeys set up in your account with different Salesforce Entry Events, you probably know the pain of finding out which Sales/Service Cloud Contacts and …

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Exception handling in Salesforce Marketing Cloud CloudPages

Errors and exceptions are inevitable, no matter how defensively you code your CloudPage. There is always a possibility of a human error, for example if the person who creates and sends the email doesn't pass all the parameters to your CloudPage correctly. There are also things that sometimes cannot be prevented, for example Marketing Cloud …

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Inventory of Data Extensions and their data sources

It's very likely that at some point in your career you will inherit or take over a Salesforce Marketing Cloud instance that has been set up and used by someone else in the past. In case it hasn't been well documented, it can be a struggle to understand all the data related processes and clean …

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