Marketing Cloud APIs

Retrieve tracking data since account inception using WSProxy

Whether you’re building a data warehouse or are dealing with a legal compliance issue, access to historical tracking data from your Salesforce Marketing Cloud account using the out-of-the-box features is limited. Data Views are powerful, but only allow you to query for up to six months of subscriber and tracking information. Tracking extracts provide granular … Read more

Send a triggered email using WSProxy

Triggered sends allow you to automatically send personalized and timely messages to your subscribers. They are sent to an individual subscriber in response to a subscriber action. If you would like to find out more about creating a Triggered Email Message Interaction, check out my other article here. TriggeredSend object The TriggeredSend object represents a … Read more

Unsubscribe and Log an UnsubEvent with a LogUnsubEvent Execute Call

The LogUnsubEvent provides a convenient way of handling unsubscribes when you create your own landing page or profile center functionality. This call allows you to unsubscribe a subscriber and log an UnsubEvent that is tracked against a specific Job, which means that you will be able to track from which email they unsubscribed and see… Read more

Salesforce Marketing Cloud API Authentication using Server-Side JavaScript

In order to interact with Salesforce Marketing Cloud APIs you need to create an installed package in your Marketing Cloud account first. Marketing Cloud uses installed packages to help authenticate users and API requests. To create and install packages you must have the Administrator or Marketing Cloud Administrator role assigned to your profile. Marketing Cloud… Read more

Send a triggered email using AMPscript

Triggered sends allow you to automatically send personalized and timely messages to your subscribers. They are sent to an individual subscriber in response to a subscriber action. Common use cases include sending welcome emails to new subscribers, service case notifications or post-purchase thank you notes to clients. They can be personalized just as any other… Read more