Securing Marketing Cloud Apps hosted on CloudPages

In one of my previous posts, Simple Marketing Cloud App hosted on a CloudPage, I have outlined a solution for creating apps for use in Marketing Cloud and hosting them on CloudPages. While you can choose to hide a CloudPage from being indexed by Google, it can still be accessed by anyone who has the link. … Read more

Using the Wait Until API Event Activity in Journey Builder

The Wait Until API Event Activity is a new Journey Builder activity released as part of the April 2021 Salesforce Marketing Cloud Release. It allows you to create a real-time experience for contacts by allowing an external event to trigger an action mid-journey… Read more

Inventory of Data Extensions and their data sources

It’s very likely that at some point in your career you will inherit or take over a Salesforce Marketing Cloud instance that has been set up and used by someone else in the past. In case it hasn’t been well documented, it can be a struggle to understand all the data related processes and clean … Read more

Add subscribers to a Journey from a CloudPage using Fire Entry Event

Firing an Entry Event is great for injecting contacts into a Salesforce Marketing Cloud journey, especially if you need to be able to inject them from an external system or a website. It’s also useful when you’re creating a custom form on a CloudPage and would like to replicate the behavior of SmartCapture forms, which … Read more

Create a CloudPages form with an image/file upload option

The HTML <input> tag specifies an input field where the user can enter data. An input field can vary in many ways, depending on the type attribute. The <input> elements with type=”file” let the user choose one or more files from their device storage. The file can then be manipulated using JavaScript in order to … Read more

Trigger SMS text messages using Server-Side JavaScript

In order to be able to programmatically trigger text messages, you will need to have MobileConnect enabled in Marketing Cloud’s Mobile Studio. You will also need to be able to create an installed package in your Marketing Cloud account to interact with Salesforce Marketing Cloud APIs. If you have both in place, we can start … Read more

Get Journey history by filtering the Definition ID via API

In today’s article, we will be going through a non-documented way of getting journey’s history through the API. The majority of this information is available on the UI. However, having a second way of getting this data in raw format can be helpful in some use cases. You can use free software like POSTMAN to interact with … Read more

Introduction to Triggered Sends

Understand Triggered Sends in Salesforce Marketing Cloud
A triggered email is a message that Marketing Cloud sends to an individual subscriber in response to a subscriber action. For example, sending a confirmation message after a customer makes a purchase is a triggered email … Read more

Update multiple non-sendable Data Extensions to be sendable

In order to programmatically update the settings of an existing Data Extension, we will interact with Salesforce Marketing Cloud’s SOAP Web Services API using WSProxy. Code snippets in this article will show you how to update a Data Extension, so that a non-sendable Data Extension is turned into a sendable Data Extension, but you can … Read more

Retrieve tracking data since account inception using WSProxy

Whether you’re building a data warehouse or are dealing with a legal compliance issue, access to historical tracking data from your Salesforce Marketing Cloud account using the out-of-the-box features is limited. Data Views are powerful, but only allow you to query for up to six months of subscriber and tracking information. Tracking extracts provide granular … Read more

Send a triggered email using WSProxy

Triggered sends allow you to automatically send personalized and timely messages to your subscribers. They are sent to an individual subscriber in response to a subscriber action. If you would like to find out more about creating a Triggered Email Message Interaction, check out my other article here. TriggeredSend object The TriggeredSend object represents a … Read more

Unsubscribe and Log an UnsubEvent with a LogUnsubEvent Execute Call

The LogUnsubEvent provides a convenient way of handling unsubscribes when you create your own landing page or profile center functionality. This call allows you to unsubscribe a subscriber and log an UnsubEvent that is tracked against a specific Job, which means that you will be able to track from which email they unsubscribed and see… Read more

Salesforce Marketing Cloud API Authentication using Server-Side JavaScript

In order to interact with Salesforce Marketing Cloud APIs you need to create an installed package in your Marketing Cloud account first. Marketing Cloud uses installed packages to help authenticate users and API requests. To create and install packages you must have the Administrator or Marketing Cloud Administrator role assigned to your profile. Marketing Cloud… Read more

Send a triggered email using AMPscript

Triggered sends allow you to automatically send personalized and timely messages to your subscribers. They are sent to an individual subscriber in response to a subscriber action. Common use cases include sending welcome emails to new subscribers, service case notifications or post-purchase thank you notes to clients. They can be personalized just as any other… Read more