QR codes and barcodes can make your subscriber's life much easier and drive engagement with your platform. Barcodes are typically used for sending tickets, vouchers and discounts to your subscribers. Similarly, QR codes can also be used for sending tickets, etc., and allowing your subscribers to use their smartphones to easily access information or websites …
Continue reading Generating barcodes and QR codes in Salesforce Marketing Cloud
When it comes to emails sent from Journey Builder, the tracking data is available either directly in each email activity inside the journey, or in Email Studio under Tracking > Journey Builder Sends. But what if you wanted to see consolidated tracking data for all your journeys' performance in one place? With this simple SQL …
Continue reading Consolidate tracking data for Journey Builder email sends
One of the most common pitfalls of using Marketing Cloud Connect is believing that once MCC is in place, all data will magically flow and synch between Sales/Service Cloud and Marketing Cloud. Unfortunately, this is not the case for email addresses. If an email address for a Lead or Contact Object is updated in Sales …
In one of my previous posts, Simple Marketing Cloud App hosted on a CloudPage, I have outlined a solution for creating apps for use in Marketing Cloud and hosting them on CloudPages. While you can choose to hide a CloudPage from being indexed by Google, it can still be accessed by anyone who has the link. …
Continue reading Securing Marketing Cloud Apps hosted on CloudPages
There are many use cases, especially in the transactional space, where sometimes there is a need to display partially masked data to the end-user – exactly in the same way as you would see it when logging in to Marketing Cloud, when the system tells you which email address it sent the verification code to: …
Continue reading Masking PII data for display with AMPscript
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