Generating barcodes and QR codes in Salesforce Marketing Cloud

QR codes and barcodes can make your subscriber's life much easier and drive engagement with your platform. Barcodes are typically used for sending tickets, vouchers and discounts to your subscribers. Similarly, QR codes can also be used for sending tickets, etc., and allowing your subscribers to use their smartphones to easily access information or websites …

Continue reading Generating barcodes and QR codes in Salesforce Marketing Cloud

Synchronize and update email address changes from Sales/Service Cloud to Marketing Cloud using WSProxy

One of the most common pitfalls of using Marketing Cloud Connect is believing that once MCC is in place, all data will magically flow and synch between Sales/Service Cloud and Marketing Cloud. Unfortunately, this is not the case for email addresses. If an email address for a Lead or Contact Object is updated in Sales …

Continue reading Synchronize and update email address changes from Sales/Service Cloud to Marketing Cloud using WSProxy

Securing Marketing Cloud Apps hosted on CloudPages

In one of my previous posts, Simple Marketing Cloud App hosted on a CloudPage, I have outlined a solution for creating apps for use in Marketing Cloud and hosting them on CloudPages. While you can choose to hide a CloudPage from being indexed by Google, it can still be accessed by anyone who has the link. …

Continue reading Securing Marketing Cloud Apps hosted on CloudPages

Masking PII data for display with AMPscript

There are many use cases, especially in the transactional space, where sometimes there is a need to display partially masked data to the end-user – exactly in the same way as you would see it when logging in to Marketing Cloud, when the system tells you which email address it sent the verification code to: …

Continue reading Masking PII data for display with AMPscript

Using the Wait Until API Event Activity in Journey Builder

The Wait Until API Event Activity is a new Journey Builder activity released as part of the April 2021 Salesforce Marketing Cloud Release. It allows you to create a real-time experience for contacts by allowing an external event to trigger an action mid-journey. You can add the Wait Until API Event activity at any point …

Continue reading Using the Wait Until API Event Activity in Journey Builder