New Automation Studio Data Views and Updated Data Views visualization

The Marketing Cloud Winter ’23 Release, which occurs from 5th October through 28th October 2022, comes with two brand new Data Views, designed to improve the efficiency and success rate of your Automation Studio automations. The new Data Views, _AutomationInstance and _AutomationActivityInstance, allow reviewing automation health to identify points of failure and determine the cause of …

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Consolidate tracking data for Journey Builder email sends

When it comes to emails sent from Journey Builder, the tracking data is available either directly in each email activity inside the journey, or in Email Studio under Tracking > Journey Builder Sends. But what if you wanted to see consolidated tracking data for all your journeys' performance in one place? With this simple SQL …

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Synchronize and update email address changes from Sales/Service Cloud to Marketing Cloud using WSProxy

One of the most common pitfalls of using Marketing Cloud Connect is believing that once MCC is in place, all data will magically flow and synch between Sales/Service Cloud and Marketing Cloud. Unfortunately, this is not the case for email addresses. If an email address for a Lead or Contact Object is updated in Sales …

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Consolidate tracking data using SQL

There are many use cases for consolidating and transforming email tracking data in Salesforce Marketing Cloud, and they are usually related to a requirement for sending the tracking data in a given format to external systems, such as databases and data warehouses. We will use Salesforce Marketing Cloud's Data Views to get all the details …

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Updated Data Views visualization

It's been one and a half years since the original article about Data Views has been published and since then, it's become the most viewed article on sfmarketing.cloud. I've received many questions and comments about it over time, and have decided it's high time to update the Data Views visualization. Here's what has been revised: …

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