New Automation Studio Data Views and Updated Data Views visualization

The Marketing Cloud Winter ’23 Release, which occurs from 5th October through 28th October 2022, comes with two brand new Data Views, designed to improve the efficiency and success rate of your Automation Studio automations. The new Data Views, _AutomationInstance and _AutomationActivityInstance, allow reviewing automation health to identify points of failure and determine the cause of …

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Consolidate tracking data for Journey Builder email sends

When it comes to emails sent from Journey Builder, the tracking data is available either directly in each email activity inside the journey, or in Email Studio under Tracking > Journey Builder Sends. But what if you wanted to see consolidated tracking data for all your journeys' performance in one place? With this simple SQL …

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Consolidate tracking data using SQL

There are many use cases for consolidating and transforming email tracking data in Salesforce Marketing Cloud, and they are usually related to a requirement for sending the tracking data in a given format to external systems, such as databases and data warehouses. We will use Salesforce Marketing Cloud's Data Views to get all the details …

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Updated Data Views visualization

It's been one and a half years since the original article about Data Views has been published and since then, it's become the most viewed article on sfmarketing.cloud. I've received many questions and comments about it over time, and have decided it's high time to update the Data Views visualization. Here's what has been revised: …

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Retrieve tracking data since account inception using WSProxy

Whether you're building a data warehouse or are dealing with a legal compliance issue, access to historical tracking data from your Salesforce Marketing Cloud account using the out-of-the-box features is limited. Data Views are powerful, but only allow you to query for up to six months of subscriber and tracking information. Tracking extracts provide granular …

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