In one of my previous posts, Simple Marketing Cloud App hosted on a CloudPage, I have outlined a solution for creating apps for use in Marketing Cloud and hosting them on CloudPages. While you can choose to hide a CloudPage from being indexed by Google, it can still be accessed by anyone who has the link. …
Continue reading Securing Marketing Cloud Apps hosted on CloudPages
The Wait Until API Event Activity is a new Journey Builder activity released as part of the April 2021 Salesforce Marketing Cloud Release. It allows you to create a real-time experience for contacts by allowing an external event to trigger an action mid-journey. You can add the Wait Until API Event activity at any point …
Continue reading Using the Wait Until API Event Activity in Journey Builder
Firing an Entry Event is great for injecting single contacts into a Salesforce Marketing Cloud journey from external systems or websites - but what if you need to inject contacts to a journey in bulk? After reading a recent question on Salesforce Stack exchange, I found myself playing with the unofficial REST endpoint /interaction-experimental/v1/batchcontactevents, which …
Continue reading Add multiple contacts to a Journey in one batch using REST API
It's very likely that at some point in your career you will inherit or take over a Salesforce Marketing Cloud instance that has been set up and used by someone else in the past. In case it hasn't been well documented, it can be a struggle to understand all the data related processes and clean …
Continue reading Inventory of Data Extensions and their data sources
Firing an Entry Event is great for injecting contacts into a Salesforce Marketing Cloud journey, especially if you need to be able to inject them from an external system or a website. It's also useful when you're creating a custom form on a CloudPage and would like to replicate the behavior of SmartCapture forms, which …
Continue reading Add subscribers to a Journey from a CloudPage using Fire Entry Event
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