There are many use cases for consolidating and transforming email tracking data in Salesforce Marketing Cloud, and they are usually related to a requirement for sending the tracking data in a given format to external systems, such as databases and data warehouses. We will use Salesforce Marketing Cloud's Data Views to get all the details …
Author: Zuzanna Jarczynska
Updated Data Views visualization
It's been one and a half years since the original article about Data Views has been published and since then, it's become the most viewed article on sfmarketing.cloud. I've received many questions and comments about it over time, and have decided it's high time to update the Data Views visualization. Here's what has been revised: …
Add multiple contacts to a Journey in one batch using REST API
Firing an Entry Event is great for injecting single contacts into a Salesforce Marketing Cloud journey from external systems or websites - but what if you need to inject contacts to a journey in bulk? After reading a recent question on Salesforce Stack exchange, I found myself playing with the unofficial REST endpoint /interaction-experimental/v1/batchcontactevents, which …
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Working with Salesforce Multi-Select Picklists in AMPscript
Custom Multi-Select Picklists in Sales/Service Cloud allow users to select one or more values from a predefined list: When a user picks more than one value, the selected values show in a field separated by a semicolons: The values will be in the same, semicolon-delimited format, if you synchronize the picklist field into Marketing Cloud …
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Troubleshooting Marketing Cloud Connect Business Unit mapping
This quick tutorial will come in hand for anyone who is making changes to their Marketing Cloud Connect and Business Unit setup. Whether you're trying to remove Business Unit access for an existing Salesforce Marketing Cloud API user or you're disconnecting your current connection and replacing it with a brand new one, it's possible that …
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