Retrieve tracking data since account inception using WSProxy

On November 9, 2019November 9, 2019 By Zuzanna JarczynskaIn Marketing Cloud APIs, Marketing Cloud Data Management, Marketing Cloud Programmatic Languages6 Comments

Whether you're building a data warehouse or are dealing with a legal compliance issue, access to historical tracking data from your Salesforce Marketing Cloud account using the out-of-the-box features is limited. Data Views are powerful, but only allow you to query for up to six months of subscriber and tracking information. Tracking extracts provide granular …

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Data Views in Salesforce Marketing Cloud

On August 22, 2019March 28, 2023 By Zuzanna JarczynskaIn Marketing Cloud Data Management31 Comments

Data Views are a powerful feature of Salesforce Marketing Cloud. They store subscriber information and the last six months of tracking data for your account. While they cannot be accessed or viewed from the UI, they can be used like any other data extension: you can write a query against a data view in Automation …

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