The LogUnsubEvent provides a convenient way of handling unsubscribes when you create your own unsubscribe landing page or profile center functionality. This call allows you to unsubscribe a subscriber and log an UnsubEvent that is tracked against a specific Job, which means that you will be able to track from which email they unsubscribed and …
Continue reading Unsubscribe and Log an UnsubEvent with a LogUnsubEvent Execute Call
In order to interact with Salesforce Marketing Cloud APIs you need to create an installed package in your Marketing Cloud account first. Marketing Cloud uses installed packages to help authenticate users and API requests. To create and install packages you must have the Administrator or Marketing Cloud Administrator role assigned to your profile. Marketing Cloud …
Continue reading Salesforce Marketing Cloud API Authentication using Server-Side JavaScript
SmartCapture forms provide a quick, user-friendly way to create simple forms and use them in Salesforce Marketing Cloud journeys, but they are not very versatile and often can create more problems than they actually solve. In this tutorial, you will learn how to create a form using HTML and AMPscript and include functions that will …
Continue reading Create a Sales Cloud-integrated lead capture form using AMPscript
Triggered sends allow you to automatically send personalized and timely messages to your subscribers. They are sent to an individual subscriber in response to a subscriber action. Common use cases include sending welcome emails to new subscribers, service case notifications or post-purchase thank you notes to clients. They can be personalized just as any other …
Data Views are a powerful feature of Salesforce Marketing Cloud. They store subscriber information and the last six months of tracking data for your account. While they cannot be accessed or viewed from the UI, they can be used like any other data extension: you can write a query against a data view in Automation …
