When it comes to emails sent from Journey Builder, the tracking data is available either directly in each email activity inside the journey, or in Email Studio under Tracking > Journey Builder Sends. But what if you wanted to see consolidated tracking data for all your journeys' performance in one place? With this simple SQL …
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One of the most common pitfalls of using Marketing Cloud Connect is believing that once MCC is in place, all data will magically flow and synch between Sales/Service Cloud and Marketing Cloud. Unfortunately, this is not the case for email addresses. If an email address for a Lead or Contact Object is updated in Sales …
In one of my previous posts, Simple Marketing Cloud App hosted on a CloudPage, I have outlined a solution for creating apps for use in Marketing Cloud and hosting them on CloudPages. While you can choose to hide a CloudPage from being indexed by Google, it can still be accessed by anyone who has the link. …
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There are many use cases, especially in the transactional space, where sometimes there is a need to display partially masked data to the end-user – exactly in the same way as you would see it when logging in to Marketing Cloud, when the system tells you which email address it sent the verification code to: …
Continue reading Masking PII data for display with AMPscript
The Wait Until API Event Activity is a new Journey Builder activity released as part of the April 2021 Salesforce Marketing Cloud Release. It allows you to create a real-time experience for contacts by allowing an external event to trigger an action mid-journey. You can add the Wait Until API Event activity at any point …
Continue reading Using the Wait Until API Event Activity in Journey Builder
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