Whether you're building a data warehouse or are dealing with a legal compliance issue, access to historical tracking data from your Salesforce Marketing Cloud account using the out-of-the-box features is limited. Data Views are powerful, but only allow you to query for up to six months of subscriber and tracking information. Tracking extracts provide granular …
Continue reading Retrieve tracking data since account inception using WSProxy
There are many reasons for checking the client IP address, most common include tracking and personalization. What can you find out about the visitors of a webpage from their IP address? You can identify their ISP, figure out approximately where they're located and see how often they (or someone else sharing their router) visit your …
Continue reading Retrieve client IP address and geolocation in CloudPages
If you work with a lot of Data Extensions in multiple folders, you know the pain of using the built-in search feature. It only searches the folder that you're in, with the exclusion of any sub-folders, which is simply impractical. Below, I would like to show you how to find a Data Extension and it’s …
Continue reading Find a Data Extension and it’s folder path using SSJS
The LogUnsubEvent provides a convenient way of handling unsubscribes when you create your own unsubscribe landing page or profile center functionality. This call allows you to unsubscribe a subscriber and log an UnsubEvent that is tracked against a specific Job, which means that you will be able to track from which email they unsubscribed and …
Continue reading Unsubscribe and Log an UnsubEvent with a LogUnsubEvent Execute Call
In order to interact with Salesforce Marketing Cloud APIs you need to create an installed package in your Marketing Cloud account first. Marketing Cloud uses installed packages to help authenticate users and API requests. To create and install packages you must have the Administrator or Marketing Cloud Administrator role assigned to your profile. Marketing Cloud …
Continue reading Salesforce Marketing Cloud API Authentication using Server-Side JavaScript
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