A lot of advanced use cases related to building dynamic, highly personalised CloudPages in Salesforce Marketing Cloud require developers to jump between using AMPscript, Server-Side JavaScript and Client-Side JavaScript on one page. This can be a challange, as both AMPscript and Server-Side JavaScript are server-side languages and they are processed on a web server, while …
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Generating barcodes and QR codes in Salesforce Marketing Cloud
QR codes and barcodes can make your subscriber's life much easier and drive engagement with your platform. Barcodes are typically used for sending tickets, vouchers and discounts to your subscribers. Similarly, QR codes can also be used for sending tickets, etc., and allowing your subscribers to use their smartphones to easily access information or websites …
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Securing Marketing Cloud Apps hosted on CloudPages
In one of my previous posts, Simple Marketing Cloud App hosted on a CloudPage, I have outlined a solution for creating apps for use in Marketing Cloud and hosting them on CloudPages. While you can choose to hide a CloudPage from being indexed by Google, it can still be accessed by anyone who has the link. …
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Using the Wait Until API Event Activity in Journey Builder
The Wait Until API Event Activity is a new Journey Builder activity released as part of the April 2021 Salesforce Marketing Cloud Release. It allows you to create a real-time experience for contacts by allowing an external event to trigger an action mid-journey. You can add the Wait Until API Event activity at any point …
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Exception handling in Salesforce Marketing Cloud CloudPages
Errors and exceptions are inevitable, no matter how defensively you code your CloudPage. There is always a possibility of a human error, for example if the person who creates and sends the email doesn't pass all the parameters to your CloudPage correctly. There are also things that sometimes cannot be prevented, for example Marketing Cloud …
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