One-Time Passwords (OTPs) are unique codes that are generated for one-time use and are widely used in various industries to verify a user's identity. Usual OTP use cases include two-factor authentication (2FA) and password resets, but OTPs can also be used in marketing to verify a subscriber's email address upon, for example, newsletter signup, event …
Continue reading OPT (One-Time Password) flow using Triggered Sends and CloudPages
A lot of advanced use cases related to building dynamic, highly personalised CloudPages in Salesforce Marketing Cloud require developers to jump between using AMPscript, Server-Side JavaScript and Client-Side JavaScript on one page. This can be a challange, as both AMPscript and Server-Side JavaScript are server-side languages and they are processed on a web server, while …
Starting February 21st 2023, Salesforce Marketing Cloud will stop processing nested AMPscript within email subject lines. The change comes as a result of Salesforce's efforts to provide more efficient and secure processing of customer data. With this change, the subject line will treat any nested AMPscript as content — similar to how AMPScript is processed …
Continue reading Upcoming Changes to AMPscript Processing in Marketing Cloud Email Subject Lines
QR codes and barcodes can make your subscriber's life much easier and drive engagement with your platform. Barcodes are typically used for sending tickets, vouchers and discounts to your subscribers. Similarly, QR codes can also be used for sending tickets, etc., and allowing your subscribers to use their smartphones to easily access information or websites …
Continue reading Generating barcodes and QR codes in Salesforce Marketing Cloud
One of the most common pitfalls of using Marketing Cloud Connect is believing that once MCC is in place, all data will magically flow and synch between Sales/Service Cloud and Marketing Cloud. Unfortunately, this is not the case for email addresses. If an email address for a Lead or Contact Object is updated in Sales …
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