Exception handling in Salesforce Marketing Cloud CloudPages

Errors and exceptions are inevitable, no matter how defensively you code your CloudPage. There is always a possibility of a human error, for example if the person who creates and sends the email doesn't pass all the parameters to your CloudPage correctly. There are also things that sometimes cannot be prevented, for example Marketing Cloud …

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Two alternative ways of developing and testing CloudPages

As a Salesforce Marketing Cloud developer, you have certainly been caught up in this loop: Develop the CloudPage > Save and Publish > Wait 2, 3 or even 5 minutes > Check the results. Moreover, if you are not debugging correctly, you can lose a lot of time between looking for the problem and waiting …

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Exception handling in Salesforce Marketing Cloud emails

"Hope for the best and prepare for the worst" should be every marketer's motto when it comes to creating contextual personalized content. Your company's reputation could be easily tarnished if you send out buggy emails, that's why exception handling should be an essential element of your email strategy. In this article, you will learn about …

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Loops in AMPscript and Server-Side JavaScript

In programming languages, loops are a basic, yet a very powerful and indispensable concept. They shorten the code and reduce the need to repeat tasks. A loop is a set of instructions to be executed until a certain condition is met. In this article, we will focus on the most fundamental kind of loop, the …

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Retrieve client IP address and geolocation in CloudPages

There are many reasons for checking the client IP address, most common include tracking and personalization. What can you find out about the visitors of a webpage from their IP address? You can identify their ISP, figure out approximately where they're located and see how often they (or someone else sharing their router) visit your …

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