Exception handling in Salesforce Marketing Cloud emails

"Hope for the best and prepare for the worst" should be every marketer's motto when it comes to creating contextual personalized content. Your company's reputation could be easily tarnished if you send out buggy emails, that's why exception handling should be an essential element of your email strategy. In this article, you will learn about …

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Custom profile and subscription center integrated with Sales/Service Cloud

In this tutorial, you will learn how to create a simple, yet fully customizable profile and subscription centre integrated with Sales and Service Cloud. Bear in mind, that the script utilizes a couple of standard and custom Sales/Service Cloud fields, which you will need to adjust based on your Salesforce CRM setup - the full …

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Trigger SMS text messages using Server-Side JavaScript

In order to be able to programmatically trigger text messages, you will need to have MobileConnect enabled in Marketing Cloud's Mobile Studio. You will also need to be able to create an installed package in your Marketing Cloud account to interact with Salesforce Marketing Cloud APIs. If you have both in place, we can start …

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Loops in AMPscript and Server-Side JavaScript

In programming languages, loops are a basic, yet a very powerful and indispensable concept. They shorten the code and reduce the need to repeat tasks. A loop is a set of instructions to be executed until a certain condition is met. In this article, we will focus on the most fundamental kind of loop, the …

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Introduction to Triggered Sends

After reading this article you will be able to: Create a triggered email,Create a triggered email interaction,Track and log sent triggered emails,Personalize a triggered email, Trigger an email from Marketing Cloud using various methods,Trigger emails from Sales and Service Cloud. Understand Triggered Sends in Salesforce Marketing Cloud A triggered email is a message that Marketing …

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