Debugging AMPscript

Debugging AMPscript in Salesforce Marketing Cloud can be a pain, as there is no built-in feature that would show script errors in CloudPages. The idea to add a debugging feature to CloudPages has been hanging in the Traiblazer Community's "Ideas" section for two years now and haven't yet reached the point threshold set by Salesforce …

Continue reading Debugging AMPscript

Query Studio for Salesforce Marketing Cloud

The ability to write and automate SQL queries in Automation Studio is an indispensable feature when it comes to working with data in Salesforce Marketing Cloud. The current SQL query editor in Automation Studio is very rudimentary and makes it almost impossible to debug SQL queries. It can be very time consuming and frustrating to …

Continue reading Query Studio for Salesforce Marketing Cloud

Testing email load (download) speed

The size of an HTML email can impact both deliverability and subscriber engagement. An email that requires long time to load can lead to lost interest, that's why it's important to optimize your emails for better performance. Acceptable email download speeds according to Email on Acid are: 3G connection: Less than 4 seconds4G connection: Less …

Continue reading Testing email load (download) speed

Troubleshooting Marketing Cloud Connect

Marketing Cloud Connect integrates your Salesforce Marketing Cloud instance with Salesforce Sales, Service, and Community Clouds. It’s an easy-to-configure set of functionality that can bring great benefits to your organization. There is an official Marketing Cloud Connect troubleshooting guide available, but I've decided to share a few tips and tricks that usually solve most common …

Continue reading Troubleshooting Marketing Cloud Connect

Preparing for the Salesforce Marketing Cloud Developer certification

Last week I passed the Salesforce Marketing Cloud Developer exam. Afterwards, I received a lot of questions about preparing for it and the test itself. That's why I've decided to share how I prepared, what helped me pass it on the first attempt and hopefully will help you too. Resources First, familiarize yourself with the …

Continue reading Preparing for the Salesforce Marketing Cloud Developer certification